The Routledge Companion to Nonprofit Marketing

ISBN: 978-0-415-41727-3; 2008 год

The Routledge Companion to Nonprofit Marketing
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.
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